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Jill Seyfred - Prevent Child Abuse Kentucky

Renee Shaw talks with Jill Seyfred, executive director of Prevent Child Abuse Kentucky, about how the organization strives to educate communities, families and children about abuse awareness and prevention.
Season 17 Episode 23 Length 27:17 Premiere: 04/18/22

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Connections

KET’s Connections features in-depth interviews with the influential, innovative and inspirational individuals who are shaping the path for Kentucky’s future.

From business leaders to entertainers to authors to celebrities, each week features an interesting and engaging guest covering a broad array of topics. Host Renee Shaw uses her extensive reporting experience to naturally blend casual conversation and hard-hitting questions to generate rich and full conversations about the issues impacting Kentucky and the world.


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Renee Shaw is the Director of Public Affairs and Moderator at KET, currently serving as host of KET’s weeknight public affairs program Kentucky Edition, the signature public policy discussion series Kentucky Tonight, the weekly interview series Connections, Election coverage and KET Forums.

Since 2001, Renee has been the producing force behind KET’s legislative coverage that has been recognized by the Kentucky Associated Press and the National Educational Telecommunications Association. Under her leadership, KET has expanded its portfolio of public affairs content to include a daily news and information program, Kentucky Supreme Court coverage, townhall-style forums, and multi-platform program initiatives around issues such as opioid addiction and youth mental health.  

Renee has also earned top awards from the Ohio Valley Chapter of the National Academy of Television Arts and Sciences (NATAS), with three regional Emmy awards. In 2023, she was inducted into the Silver Circle of the NATAS, one of the industry’s highest honors recognizing television professionals with distinguished service in broadcast journalism for 25 years or more.  

Already an inductee into the Kentucky Civil Rights Hall of Fame (2017), Renee expands her hall of fame status with induction into Western Kentucky University’s Hall of Distinguished Alumni in November of 2023.  

In February of 2023, Renee graced the front cover of Kentucky Living magazine with a centerfold story on her 25 years of service at KET and even longer commitment to public media journalism. 

In addition to honors from various educational, civic, and community organizations, Renee has earned top honors from the Associated Press and has twice been recognized by Mental Health America for her years-long dedication to examining issues of mental health and opioid addiction.  

In 2022, she was honored with Women Leading Kentucky’s Governor Martha Layne Collins Leadership Award recognizing her trailblazing path and inspiring dedication to elevating important issues across Kentucky.   

In 2018, she co-produced and moderated a 6-part series on youth mental health that was awarded first place in educational content by NETA, the National Educational Telecommunications Association. 

She has been honored by the AKA Beta Gamma Omega Chapter with a Coretta Scott King Spirit of Ivy Award; earned the state media award from the Kentucky Society of the Daughters of the American Revolution in 2019; named a Charles W. Anderson Laureate by the Kentucky Personnel Cabinet in 2019 honoring her significant contributions in addressing socio-economic issues; and was recognized as a “Kentucky Trailblazer” by the University of Kentucky Martin School of Public Policy and Administration during the Wendell H. Ford Lecture Series in 2019. That same year, Shaw was named by The Kentucky Gazette’s inaugural recognition of the 50 most notable women in Kentucky politics and government.  

Renee was bestowed the 2021 Berea College Service Award and was named “Unapologetic Woman of the Year” in 2021 by the Community Action Council.   

In 2015, she received the Green Dot Award for her coverage of domestic violence, sexual assault & human trafficking. In 2014, Renee was awarded the Anthony Lewis Media Award from the KY Department of Public Advocacy for her work on criminal justice reform. Two Kentucky governors, Republican Ernie Fletcher and Democrat Andy Beshear, have commissioned Renee as a Kentucky Colonel for noteworthy accomplishments and service to community, state, and nation.  

A former adjunct media writing professor at Georgetown College, Renee traveled to Cambodia in 2003 to help train emerging journalists on reporting on critical health issues as part of an exchange program at Western Kentucky University. And, she has enterprised stories for national media outlets, the PBS NewsHour and Public News Service.  

Shaw is a 2007 graduate of Leadership Kentucky, a board member of CASA of Lexington, and a longtime member of the Frankfort/Lexington Chapter of The Links Incorporated, an international, not-for-profit organization of women of color committed to volunteer service. She has served on the boards of the Kentucky Historical Society, Lexington Minority Business Expo, and the Board of Governors for the Ohio Valley Chapter of the National Academy of Television Arts and Sciences. 

Host Renee Shaw smiling in a green dress with a KET set behind her.

Executive Director of Nonprofit Discusses Steps to Prevent Child Abuse and Other Topics

Among the societal impacts of the COVID-19 that researchers will unravel is how the pandemic effected the lives of children and families. Child welfare advocate Jill Seyfred says school and work closures, social isolation, health concerns, and economic insecurity combined to create dangerous times for some families. She says mental health problems, substance abuse, and domestic violence all increased during the pandemic.

“People are cooped up at home and tempers flare, and there’s no role model at home for how to be a good parent,” says Seyfred. “You mix all that and it’s a very volatile situation.”

While this environment could easily have led to more incidents of child abuse and neglect in the commonwealth, state officials say the number of reports actually decreased during the pandemic. They caution that that doesn’t mean there were fewer incidents, though. In fact, the number of child fatalities and near fatalities from abuse as seen by health care workers jumped by 22 percent over the past two years. Seyfred, who is executive director of Prevent Child Abuse Kentucky, says teen emergency room admissions for attempted suicides also increased significantly in the last year.

It’s more likely that reporting declined since children weren’t in school or out in places where people might have seen something in the child that that would have led to a report of suspected abuse. For example, Seyfred says teachers told of having students who failed to participate in virtual instruction because they didn’t want anyone to see what their home lives looked like.

Prevention Training Starts in Infancy

Educational programs for children about how to avoid potential abuse traditionally centered around “stranger danger” – that is, be on alert for the person you don’t know who could do you harm.

But the stereotype of a suspicious individual in a trench coat lurking in the shadows and waiting to nab a child off the street doesn’t match current realities, according to Seyfred. She says research indicates that abuse is much more likely to occur at the hands of someone the child and his or her family already knows.

“It’s the coach, it’s the next-door neighbor, it’s the person down the street, it’s, unfortunately, the person that you might worship with,” says Seyfred. “It’s people in your child’s life that have gained the trust of the child and the parent.”

Because the potential perpetrator is a familiar face, Seyfred says that can make it easier for them to do what’s called grooming. That’s the slow and subtle application of manipulative behaviors by an abuser to earn the victim’s trust and coerce the child into accepting the abuse and remaining quiet about it.

“It starts very innocently enough, but soon that perpetrator knows a lot about the child and the child’s family,” she says. “Often the perpetrator will say, ‘This is just our secret, your mom doesn’t need to know or your dad doesn’t need to know.’”

Since knowledge is critical to preventing abuse, Seyfred’s organization provides a range of training programs for parents, caregivers, and others. She says it’s never too early to talk to children about abuse prevention. For example, she recommends starting in infancy, by saying aloud the names of the body parts when diapering a child. She says the child will begin to learn the proper names for different parts of their bodies, and the caregiver will become more comfortable using those words.

As the child gets older, she encourages parents to not force their son or daughter to hug specific people like a relative or cherished family friend. Instead, parents should let the child decide who they feel comfortable hugging.

“The child has to be able to differentiate between who can I trust, who do I feel comfortable with, who gives me that sinking feeling in the pit of my stomach,” says Seyfred. “We have to be able to trust the child to set those boundaries.”

Child Welfare Legislation Wins and Losses

Seyfred praises the 2022 General Assembly for enacting a range of child welfare measures contained in Senate Bill 8. She says she’s especially pleased that lawmakers clarified the definition of neglect to remove poverty, which she says will help avoid punishing low-income families.

“You can have (modest) financial resources and still be a really, really good parent,” Seyfred says.

SB 8 also broadens the definition of fictive kin to include a broader circle of close family friends who could step in to care for a child in need of out-of-home placement. Seyfred says the legislation also expands the types of prevention programs the state Attorney General’s Child Victims’ Trust Fund can support, and it improves reimbursements to child advocacy centers for medical examinations in abuse and neglect cases.

But Seyfred says lawmakers missed several crucial opportunities to address other child welfare issues. For example, she says the legislature has still declined to pass a statewide ban on paddling in schools. Out of the state’s 171 school districts, 19 systems still allow corporal punishment.

“We know that children of color and children who have learning challenges are paddled at school at a disproportionate level compared to other children,” says Seyfred. “If it’s happening in one school district, we know that it’s one too many and that there’s at least one child in that school district that’s being subjected to behavior that is not conducive to that child’s learning.”

She’s also disappointed legislators failed to appropriate funding for the Commonwealth Center for Fathers and Families, a statewide non-profit that works to strengthen the role of dads in their children’s lives.

“Statistics indicate when a father is engaged in the life of a child, regardless of whether the father is actually living in the home, the outcomes for that child increase dramatically,” Seyfred says.

For example, she says pregnancy rates and high school drop-out rates improve when a positive father figure is present in a child’s life. The health of the child is also often enhanced.

Prevent Child Abuse Kentucky requested funding for the Commonwealth Center, but lawmakers did not include that money in the state budget. Seyfred says funding for the organization runs out at the end of June.

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