City-Dwellers Can Go Wheels Up on Adventure with Ridj-it

Ari Iaccarino is a hiking enthusiast; when he was new to Boston and without his own car, the four-hour roundtrip to the Franconia Ridge in the White Mountains of New Hampshire seemed impossible. The experience inspired him to create Ridj-it, a ridesharing startup. Just as a ridge connects two mountains, this startup connects you to the mountains.